When it comes to loyalty programs there are a lot of options available to hotels. From big branded programs, to cash back offers and homegrown alternatives, each has its own unique value proposition in the eye of consumers. With the ADR of loyalty guests on average 9% higher than that of OTA bookers, making sure these programs are successful and being maximized on property are crucial to a hotel's overall health.
In order to understand the value of each of these types of hotel loyalty programs, there is a lot of information that hoteliers need to know. As part of our EPIC Hotel Educational Series - Loyalty 101 we sat down industry experts, Jim Ganco (CEO and CoFounder of The Guest Book), Tim Roundtree (former Sr. Director, Wyndham Rewards) and Victoria Winter (Country Director of Marketing) to breakdown the key information hotels need to know.
As hotels look to navigate out of the Covid-19 crisis, leaning in on these types of programs, which were up significantly pre crisis, may be key for hotels as they look to build demand within their domestic markets. Throughout the conversation (click here to watch the full video) the group dives into a number of different topics, from explaining the basics, to breaking down the common misconceptions, to detailing why cash back programs are a great option for independent hotels and more.
Below each conversation topic has been broken down into short video segments. Take some time to check out the different clips, and become an EPIC Insider to make sure you get first access to all our educational content and exclusive tools.
Purpose of hotel loyalty programs
CRM versus Loyalty:
Different types of hotel loyalty points programs available:
Cash Back Programs
About Epic Revenue Consultants
Interested in learning about what Epic Revenue Consultants can do for you? Our team of experts has experience across the United States in primary, secondary and tertiary locations working for a variety of brands and hotel products that range from Fortune 500 companies to start-ups, to hotel and hostel style accommodations, and to economy and luxury based properties. Epic’s implemented software and deployed revenue management services is across a portfolio of hotels with over $50 million in top-line revenues. With a proven track record of 12% growth in RevPAR and over 25% savings in third party commissions, ERC looks to drive top-line revenue while optimizing distribution costs to maximize profitability. Finally, our cloud-based business intelligence tool is one of the most sophisticated in the industry and a cost conscious solution for hoteliers. Connect with us today by visiting us online, giving us a call @ 908-340-6633 or e-mailing us at info@epic-rev.com!
