THE ADVISORY BOARD

The Perfect Collaboration with Industry Leaders

 

TED SCHWEITZER

Digital Marketing Advisory

Ted is the President of Direct Booking IQ, a boutique agency that specializes in the digital marketing space with a focus on the marriage of data and intelligence applied to enhance bid management. Prior to founding Direct Booking IQ, Ted  most recently served as Senior Vice President, Digital Commerce & Media at La Quinta Holdings, Inc. In this role, he oversaw all product direction including mobile, apps and desktop sites, onward distribution and media. During his time at La Quinta, the company grew from 350 hotels and $20MM in digital revenue to over 900 hotels and $1.5 in digitally booked revenue annually.  Before joining La Quinta, he was Director, Channel Distribution at Choice Hotels International.  Early in his career, Ted served in multiple management positions of several Holiday Inn branded hotels in Oklahoma City. This is where he began his career in hospitality as a bellman in high school.  The travel industry is clearly in his DNA and the evolution of digital marketing keeps it fun!

DR. YIBAI LI

Business Intelligence Advisory

Yibai Li, Ph.D. is an associate professor of business analytics at the University of Scranton. He has a Ph.D. in information systems, master of science in management information systems, double bachelor’s degree in computer science and business administration. He has more than 10 years of experience in the scientific research of business analytics, data mining and machine learning and their applications in the hospitality management. He has published more than 30 papers or books in these areas. He serves as a chair for the Augmented Artificial Intelligence theme at a top international conference HICSS (The Hawaii International Conference on System Sciences) . He teaches extensively on the topics such as business intelligence, data mining, data warehousing and etc. He developed and co-founded the Hotel Business Management Training Simulation (www.hotelsimulation.com) ranks #1 in Google’s search result and it has been used by tens and thousands of people worldwide.

ARVIND BALA

Hospitality Expert

Arvind is a hospitality expert with over two decades of industry experience working for luxury brands in Asia, the Middle East and North America. With a diverse background of on-property, regional and global brand experience, Arvind brings with him a unique understanding of the hospitality landscape, and has become an expert in bringing products to market on a global scale. Throughout his career Arvind has had exposure collaborating with a diverse range of people and industry segments, working in Channel and Distribution Marketing, Revenue Management, Hotel Opening Operations, Call Centers and among Sales & Marketing Teams. Most recently, he was the Senior Director of Global Distribution and Channels for Four Seasons Hotels & Resorts. With over 120 hotels spanning 47 countries in their portfolio, he was responsible for establishing distribution and channel strategy for the brand globally. This included turnkey management of all third-party global contracts, connectivity and distribution operations as well as performance and optimization of the globally contracted channels.

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