Forget Romeo and Juliet. The greatest drama in hospitality isn’t played out on Verona’s streets, it’s in a conference room with a RevPAR index on the projector and a plate of stale muffins between the characters. This is the forbidden story of Revenue Manager vs. Owner Love. Act I: The Meet The Owner bursts into the office, fueled by last night’s article about “NYC hotels hitting 90% occupancy.” He points to the STR report and sighs: Owner: “Why is our occupancy only 72%?” Re

As budget season ramps up and 2026 planning comes into focus, one question keeps popping up in conversations across the hospitality industry: Will AI replace the revenue manager? It’s a fair question. After all, AI is already proving its ability to forecast demand faster than any analyst, adjust rates in real time, and sift through millions of data points from OTAs, GDS, RMS, and PMS platforms without breaking a sweat. Many of the tasks that once filled a revenue manager’s da

For decades, hotel budgeting has been a hybrid of science and educated guesswork. We’ve relied on historical data, comp set reports, and a dash of intuition to forecast the next 12 months. But heading into 2026, the rules of the game are changing and the operators who adapt their budgeting process now will enter the new year with a decisive ad vantage. Why 2026 Will Be Different The hospitality landscape is shifting faster than annual budgets can keep up. Inflationary pressur

As we pass the halfway mark of 2025, two forces are quietly disrupting the hospitality playbook and most hotels are dangerously behind...

Greetings from EPIC HQ This month, the beautiful game collided with brutal economics. As the expanded 2025 Club World Cup kicked off...

Last week, private equity firm TPG announced it’s acquiring Sabre Hospitality Solutions, the division behind the SynXis CRS and one of the most widely adopted reservation platforms in global hospitality for a stunning $1.1 billion.